Last Updated: April 14th, 2026
Whether you’re hunting for luxury fashion from Gucci, Louis Vuitton and Prada, the latest sneakers from Nike and Jordan, premium beauty products, or kids’ clothing, American Dream Mall in East Rutherford has it all under one massive roof. Here’s the real game-changer: New Jersey charges 0% sales tax on clothing and footwear. That means the same €800 Gucci bag is automatically €80 cheaper here than just across the river in New York. No wonder so many New Yorkers make the trip specifically for this.
Want to stay in the loop? Follow American Dream on Facebook and Instagram, or sign up for their newsletter at americandream.com for the latest events and promotions.
American Dream: Key Facts at a Glance
| Size | Over 3 million sq ft of retail & entertainment |
| Stores | 450+ retailers including 50+ luxury brands |
| Attractions | 7 major entertainment venues under one roof |
| Dining | 35+ restaurants and food options |
| Address | 1 American Dream Way, East Rutherford, NJ 07073 |
| From NYC | ~20 min by car; direct NJ Transit bus from Port Authority |
| Parking | First 15 minutes free, then $6 flat fee per vehicle |
| NJ clothing tax | 0% — all clothing & footwear purchases are tax-free |
Visitor Information
American Dream is located in the Meadowlands sports and entertainment complex in East Rutherford, Bergen County — very easy to reach from New York City and the tri-state area.
Address: 1 American Dream Way, East Rutherford, NJ 07073
Official Website: www.americandream.com
Hours
American Dream is open daily. Retail stores and the Coca-Cola Eats Food Court typically operate according the schedule below (hours may vary slightly by store and day). Entertainment attractions and restaurants have their own schedules. For the most accurate and up-to-date hours, including holidays, check the official American Dream hours page.
 | OPENING HOURS |
|---|---|
| MON | 11:00 AM - 9:00 PM |
| TUE | 11:00 AM - 9:00 PM |
| WED | 11:00 AM - 9:00 PM |
| THU | 11:00 AM - 9:00 PM |
| FRI | 11:00 AM - 10:00 PM |
| SAT | 11:00 AM - 10:00 PM |
| SUN | 11:00 AM - 7:00 PM |
Map & Directions
From New York City, take the Lincoln Tunnel to NJ-3 West, then follow signs for Route 120 North. From the NJ Turnpike (I-95), take Exit 16E toward Route 3 East, then Route 120 North. From the Garden State Parkway, take Exit 153A for I-95 East and follow Route 120 North.
American Dream Mall Stores
Browse the complete American Dream stores directory for a full searchable list by category. With 450+ stores, you’ll find everything from ultra-luxury flagships to popular everyday brands.
- Luxury & Designer — Gucci, Louis Vuitton, Hermès, Prada, Versace, Bulgari, Saint Laurent, Dolce & Gabbana
- Fashion & Apparel — H&M, Zara, Uniqlo, Banana Republic, Gap, PacSun, Forever 21, and many more
- Specialty & Lifestyle — American Girl, LEGO Store, MLB Shop, NBA Store, NHL Experience
- Tech & Electronics — Apple Store, Samsung, and major carrier stores
- Beauty — Sephora, MAC Cosmetics, Kiokii (K-beauty flagship), and more
Pro tip: New Jersey charges zero sales tax on clothing and footwear — an automatic saving on every apparel purchase compared to New York City.
Entertainment: What Makes American Dream Unique
American Dream offers an unmatched lineup of entertainment under one roof:
- Nickelodeon Universe — The world’s largest indoor theme park with 35+ rides including roller coasters and family attractions.
- DreamWorks Water Park — The world’s largest indoor water park with 40+ slides, wave pools, and lazy rivers.
- Big SNOW — America’s only indoor real-snow ski and snowboard slope, open 365 days a year.
- SEA LIFE Aquarium — Immersive aquarium with sharks, rays, and ocean tunnel exhibits.
- Observation Wheel — 300-foot indoor Ferris wheel with panoramic views.
- Ice Rink — NHL-regulation ice rink with public skating sessions.
Most attractions require separate tickets. Booking in advance via americandream.com is highly recommended, especially on weekends and holidays.
Dining at American Dream Mall
Dining options range from quick bites in the food hall to full-service restaurants, including Angry Crab, Sugar Factory, Earl of Sandwich, Korean BBQ, sushi, and international cuisine.
Hotels Near American Dream Mall
- Hilton Meadowlands (~5 min) — Closest full-service hotel in the Meadowlands complex.
- Sheraton Lincoln Harbor (~10 min) — Waterfront with Manhattan skyline views.
- Courtyard by Marriott Lyndhurst (~10 min) — Reliable mid-range option with indoor pool.
- Embassy Suites Secaucus–Meadowlands (~10 min) — Spacious suites with free breakfast.
Tips Before You Visit
- Book attraction tickets ahead — Especially for Nickelodeon Universe, DreamWorks Water Park, and Big SNOW on busy days.
- Parking at American Dream — First 15 minutes free, then $6 flat fee per vehicle. Arrive early on weekends.
- Plan for a full day — You can easily spend 6+ hours here. Wear comfortable shoes.
- No sales tax on clothing in NJ — Automatic savings on every apparel purchase.
- International visitors — Take advantage of tax-free clothing and check our International Visitors Guide for coupons and tips.
Frequently Asked Questions
Our Take on American Dream Mall
American Dream is more theme park than traditional mall. The combination of massive retail, world-class attractions, and dining under one roof is impressive. Plan your day carefully — book tickets for the big attractions and wear comfortable shoes. It’s a full-day destination that’s especially great for families or visitors from NYC looking for something different.
What’s Nearby
MetLife Stadium (Giants & Jets) is right next door. Other nearby options include Garden State Plaza (~15 min north) and Jersey Gardens (~20 min south). Visiting for the FIFA World Cup 2026? MetLife Stadium is one of the main venues — check our FIFA World Cup 2026 NJ Shopping Guide for transport tips, tax-free shopping advice, and everything international fans need to know.