The East Brunswick Mall, officially known as Brunswick Square Mall, is a compact regional shopping mall in East Brunswick, NJ along Route 18 that’s perfect for the whole family. With around 60 specialty stores on a single ground-floor layout, it’s an easy, accessible mall that’s worth the visit. The two main anchor stores are Macy’s and JCPenney, plus the mall also features AMC Brunswick Square 13 — a full-service movie theater right inside the mall. Just off Route 18, it’s convenient from the New Jersey Turnpike, Garden State Parkway, and Route 1, with NYC about 40 minutes away.
Brunswick Square is one of the smaller malls in NJ, but it covers the essentials well — fashion, accessories, footwear, and a selection of dining worth every penny. For a larger brand selection, nearby Woodbridge Center and Freehold Raceway Mall are both within 30 minutes. Plus, stay updated on sales and events by following the Brunswick Square Facebook page or signing up for the Mall Insider newsletter.
Visitor Information
Address: 755 NJ-18, East Brunswick, NJ 08816
Phone: +1 (732) 238-0460
Official Website: simon.com/mall/brunswick-square
Hours
The East Brunswick Mall is open daily, including Sundays. Extended hours may apply during the holiday shopping season.
| Monday | 10:00 AM - 9:30 PM |
| Tuesday | 10:00 AM - 9:30 PM |
| Wednesday | 10:00 AM - 9:30 PM |
| Thursday | 10:00 AM - 9:30 PM |
| Friday | 10:00 AM - 9:30 PM |
| Saturday | 10:00 AM - 9:30 PM |
| Sunday | 11:00 AM - 6:00 PM |
Thanksgiving & Black Friday Shopping Hours
Extended hours are in effect during the Thanksgiving and Black Friday weekend:
| Currently no Holiday Hours |
Directions & Location
Brunswick Square Mall is on Route 18 in East Brunswick, Middlesex County. From the NJ Turnpike (I-95), take Exit 9 and follow NJ-18 South — the mall is about 5 miles south on Route 18. Coming from I-287? Take Exit 9 for NJ-18 South. From the Garden State Parkway, take Exit 127 to Route 35 to NJ-18 South. If you’re on Route 1 in New Brunswick, take US-1 South to NJ-18 South. Free parking surrounds the mall across multiple surface lots.
Stores at East Brunswick Mall
Brunswick Square offers a practical selection of everyday retail brands. While it doesn’t have the depth of bigger NJ malls, we’ve found the core categories are well covered:
- Anchor Stores: Macy’s, JCPenney
- Fashion & Apparel: American Eagle, Victoria’s Secret, Bath & Body Works, Hot Topic, Claires
- Footwear & Accessories: Foot Locker, Kay Jewelers
- Specialty: GameStop, Spencer’s
- Dining: Red Lobster, Olive Garden, and Denny’s are located nearby; casual dining options inside the mall
AMC Brunswick Square 13
The AMC Brunswick Square 13 is a 13-screen movie theater located right inside the mall, with the latest releases in Real D 3D and digital surround sound. Comfortable reserved seating lets you pick your spot in advance when booking online. The theater has its own entrance and operates independently of the mall’s retail hours. Check the AMC Theatres website for showtimes, tickets, and current listings.
Directions to East Brunswick Mall
The mall is on Route 18 and Rues Lane in East Brunswick NJ. From New York City, take the New Jersey Turnpike South to Exit 9, then Route 18 South (about 40 minutes from Manhattan). Coming from the Garden State Parkway? Take Exit 127 to Route 9 North and follow signs to Route 18 South. Free parking surrounds the mall on all sides, with the largest lots near Macy’s and JCPenney.
Nearby Malls
Shoppers looking for more options nearby can visit Woodbridge Center Mall (about 15 minutes north on Route 9), Menlo Park Mall in Edison, or Freehold Raceway Mall (about 25 minutes south).