Reformation opened a new 2,770 square foot store at The Mall at Short Hills in 2025 — the sustainable fashion brand’s latest expansion into New Jersey’s most prestigious retail address. JRM Construction Management completed the build-out, and the brand joins an already exceptional lineup of luxury and contemporary labels at Short Hills.
What Makes Reformation Different
Reformation has built one of the most loyal followings in contemporary women’s fashion by combining two things that rarely go together: strong aesthetics and genuine environmental transparency. The brand publishes detailed sustainability reports, sources materials responsibly, and offsets its carbon footprint — all while producing clothing that actually sells at full price.
The brand’s signature is feminine, vintage-inspired silhouettes — dresses, blouses, and knitwear that feel effortless but considered. Additionally, Reformation is transparent about its pricing, manufacturing costs, and supply chain in a way that few comparable brands are. For fashion-conscious shoppers who care about where their clothes come from, Reformation has become a go-to.
Why Short Hills Is the Right Home for Reformation
The Mall at Short Hills is widely regarded as the premier luxury mall in the Northeast United States. Its tenant list reads like a who’s who of high fashion: Chanel, Dior, Gucci, Hermès, Louis Vuitton, Saint Laurent, Bottega Veneta, and more. However, Short Hills isn’t only about heritage luxury houses — it also carries a strong contemporary and premium fashion offering.
Reformation slots neatly into that contemporary premium tier. It’s the kind of brand that draws younger luxury shoppers — consumers who may not yet be buying Chanel, but who are spending thoughtfully and care about brand values, not just brand names. The addition broadens Short Hills’ appeal without disrupting its premium positioning.
The NJ Zero Sales Tax Advantage
Here’s something worth remembering if you’re planning a visit: New Jersey charges zero sales tax on clothing and footwear. That applies to every item at Reformation, as it does to every clothing purchase at every store in The Mall at Short Hills. On a $300 dress, that’s $22.50 in savings versus a New York purchase — without even factoring in a possible sale.
Furthermore, if you’re crossing over from New York, the savings compound across multiple purchases. We’ve found that planning a Short Hills visit specifically around clothing and shoe purchases — rather than, say, beauty or home goods — maximizes the tax advantage.
What Else Is New at Short Hills
Reformation’s opening is part of a broader pattern of new arrivals and expansions at Short Hills in recent years. The mall has consistently attracted new luxury and premium tenants, keeping its status as the top destination for serious fashion shoppers in New Jersey. If you haven’t visited recently, it’s worth checking the current store directory — there’s always something new.
Pro tip: Short Hills is located in Millburn, NJ, with easy access from the Garden State Parkway and Route 24. Parking is free and plentiful. See our complete NJ tax-free shopping guide to plan your visit and stack every savings advantage.
Source: Retail Dive — Reformation store expansion, 2025.
