Princeton MarketFair Mall is a well-rounded shopping destination on Route 1 in West Windsor, NJ. It serves the greater Princeton area with 100+ stores covering fashion, home, lifestyle, and dining. Macy’s and Dick’s Sporting Goods anchor the property, bringing a solid mix of everyday essentials and premium lifestyle brands. And like every mall in New Jersey, clothing and footwear are completely tax-free — so every visit is already a smarter shop.
Visitor Information
Princeton MarketFair sits on Route 1 South in West Windsor Township, Mercer County — just minutes from Princeton, easily accessible from I-295 and the NJ Turnpike.
Address: 3535 US Route 1 South, Princeton, NJ 08540
Phone: (609) 716-8000
Official Website: MarketFair Shoppes
Hours
Regular mall hours are listed below. Individual store hours may vary — check the official MarketFair website for the most current schedule.
| Monday | 10:00 AM - 9:00 PM |
| Tuesday | 10:00 AM - 9:00 PM |
| Wednesday | 10:00 AM - 9:00 PM |
| Thursday | 10:00 AM - 9:00 PM |
| Friday | 10:00 AM - 9:00 PM |
| Saturday | 10:00 AM - 9:00 PM |
| Sunday | 11:00 AM - 6:00 PM |
Parking & Amenities
Princeton MarketFair offers free surface parking throughout the property — and unlike some larger malls, parking here rarely becomes a problem even on busy weekends. Multiple entrances off Route 1 keep traffic flowing well. Inside, the mall is clean, well-maintained, and climate-controlled. Free Wi-Fi is available throughout the center. Guest Services handles mall maps, gift card purchases, and lost & found.
Directions & Location
From Princeton, head south on US Route 1 — MarketFair is on the right, approximately 4 miles south of Nassau Street. From I-295, take Exit 65B (US-1 South) and continue south about 3 miles. From the NJ Turnpike, use Exit 8 toward Hightstown and follow Route 1 North. Additionally, the mall is accessible from Route 571 and connects easily to nearby Quaker Bridge Mall just 2 miles south. Free surface parking surrounds the property on all sides.
Anchor Stores & Key Retailers
Princeton MarketFair is anchored by Macy’s and Dick’s Sporting Goods, which bookend a strong lineup of fashion, lifestyle, and home retailers. Macy’s covers the full department store experience — clothing, accessories, cosmetics, and home goods. Dick’s, meanwhile, brings a complete sporting goods, fitness, and outdoor setup. Together, they set the tone for a well-rounded center that works for everyday shopping and special occasions alike. Browse the full stores directory on the official MarketFair website.
Shopping by Category
Fashion & Apparel
H&M, Gap, Banana Republic, Express, J.Crew, and Victoria’s Secret cover a broad range of styles and price points. Whether you’re refreshing your everyday wardrobe or looking for something occasion-specific, the fashion mix here spans casual to smart-casual with ease. Additionally, the no-sales-tax rule means your savings start before any sale rack.
Designer & Premium Brands
Coach, Pandora, and specialty boutiques bring a premium edge to MarketFair’s lineup. We’ve found this tier of the mall particularly worthwhile for accessories and gifts — the Princeton demographic means stores are well-stocked and service is attentive. Savings on clothing reach 0% NJ tax on every purchase, which adds up quickly on higher-ticket items.
Home & Lifestyle
Pottery Barn and Williams-Sonoma give MarketFair a lifestyle anchor that stands out from typical NJ malls. These two stores are worth a dedicated visit — especially if you’re furnishing or updating a home. Having both in the same center makes side-by-side comparisons really easy. Bath & Body Works, Yankee Candle, and specialty home shops round out this category.
Athletic & Footwear
Dick’s Sporting Goods is the go-to for athletic and outdoor gear. You’ll find a full range of equipment, apparel, and footwear from Nike, Adidas, Under Armour, and more. Additionally, several footwear specialists in the mall carry athletic and fashion shoes — and remember, footwear is always tax-free in New Jersey.
Dining & Food Court
MarketFair has a solid dining lineup that goes beyond the standard mall food court. The Cheesecake Factory is the headline sit-down restaurant — consistently popular, so booking ahead on weekends is smart. Additionally, there’s a solid range of casual dining and quick-service spots for everything from a quick lunch to a proper post-shopping dinner. We’ve found it gets really busy from 12–2pm on weekends. Pro tip: arrive just before noon or after 2pm — it makes for a much more relaxed experience.
Entertainment
Princeton MarketFair’s entertainment offering centers on an AMC movie theater, making it a natural end-of-day destination after a shopping run. The theater is conveniently located within the complex and is a regular favorite for Princeton-area families and students. Book tickets online to avoid the weekend ticket window queue.
Nearby Shopping
Two other strong shopping destinations are a short drive from MarketFair. Quaker Bridge Mall in Lawrence Township is just 2 miles south on Route 1 — a two-level mall with 120+ stores including Macy’s, JCPenney, and Apple. Combining both malls on the same trip is a popular move for Central Jersey shoppers. Further north, Bridgewater Commons (about 25 minutes) offers Bloomingdale’s, Macy’s, and 170 stores in a strong upscale mall environment.
Crossing into Pennsylvania, King of Prussia Mall is about 45 minutes southwest — one of the largest malls in the US, with luxury and premium brands at a scale no NJ mall can match.
NJ Tax-Free Shopping Advantage
Every clothing and footwear purchase at Princeton MarketFair is completely exempt from New Jersey sales tax. There’s no minimum price, no category exceptions — it applies to everything you wear. On a $400 shopping trip, that’s $26.50 you keep compared to buying the same items just across the Delaware in Pennsylvania (6% tax). The savings are immediate and automatic at every register.
For non-clothing purchases — electronics, cosmetics, home goods — NJ’s standard 6.625% rate applies. Plan your shopping list accordingly. See our complete NJ tax-free shopping guide for the full breakdown.
Pro Tips for Your Visit
- Weekday mornings (Tuesday through Thursday before noon) are the least crowded — you’ll have the full run of the mall with minimal wait times at fitting rooms and registers.
- Check the MarketFair website before you go — the store directory and any current promotions are listed there.
- Dining at The Cheesecake Factory on a Friday or Saturday? Add your name to their waitlist app before you arrive. Wait times can hit 45–90 minutes on peak nights.
- Combine your MarketFair trip with Quaker Bridge Mall just 2 miles south — the combined store count makes for a seriously complete shopping day.
- Clothing and shoes are always tax-free — but beauty, electronics, and home goods are not. Plan your list accordingly to maximize savings.
- Holiday season hours extend significantly from late November through December 24. Check the official MarketFair website for the exact extended schedule each year.
Princeton MarketFair Mall is one of Central Jersey’s most complete shopping destinations. You’ve got strong anchors, a lifestyle-focused tenant mix, great dining, and clothing that’s always tax-free. Whether you’re a Princeton local or driving in from Philadelphia or New York, MarketFair consistently delivers. See our full guide to the best NJ malls and outlets to plan your next trip.
More NJ Shopping Guides
Explore more Central and North Jersey shopping: Quaker Bridge Mall (2 miles south on Route 1), Bridgewater Commons (25 min north), The Mall at Short Hills (luxury, 30 min north), and NJ Tax-Free Shopping Guide.