American Dream in East Rutherford, NJ is home to 150+ retail stores covering every category imaginable — from ultra-luxury flagships like Gucci, Hermès, and Saint Laurent to everyday favorites like H&M, Zara, and Old Navy. Whether you’re after the latest sneakers, fine jewelry, K-beauty, or a flagship Apple Store experience, it’s all here under one massive roof.
Before you head out, note that Bergen County’s blue laws mean retail stores are closed on Sundays — plan your shopping for Monday through Saturday. Check American Dream hours and visitor info for the latest schedule, parking, and directions.
And don’t forget: New Jersey charges zero sales tax on clothing and footwear — every purchase you make here is already cheaper than buying the same item across the river in New York.
Store Map
With over 3 million square feet to navigate, a map goes a long way. Use the official American Dream store directory to locate specific brands by floor and wing before your visit. The complex spans multiple wings and levels, so a bit of planning saves a lot of walking.
Men’s & Women’s Fashion
American Dream has one of the most diverse fashion lineups of any mall in the US. At the high end you’ll find Gucci, Saint Laurent, Hermès, Dolce & Gabbana, and Balenciaga. For contemporary and accessible styles, there’s Zara, H&M, Uniqlo, Levi’s, American Eagle, and dozens more. Streetwear fans will love A Bathing Ape, Aritzia, and Null Society.
| Store Name | Description |
|---|---|
| A Bathing Ape | Japanese streetwear brand known for its iconic camo prints. |
| Abercrombie & Fitch | Casual, classic American clothing for young adults. |
| Aerie | Intimates, activewear, and cozy loungewear. |
| Åland | Multi-brand store featuring trendy Korean fashion and lifestyle goods. |
| Alexander Wang | Edgy and modern luxury designer apparel and accessories. |
| Altar'd State | Bohemian-chic women's fashion, accessories, and home decor. |
| American Eagle | Denim-focused casual apparel and accessories. |
| Ardene | Affordable, trendy clothing, footwear, and accessories for young women. |
| Aritzia | Everyday luxury women's fashion and wardrobe basics. |
| Armani Exchange | Casual urban fashion and accessories from Armani. |
| Balenciaga | Innovative luxury fashion, footwear, and accessories. |
| Canada Goose | Premium luxury outerwear and extreme weather jackets. |
| Charlotte Russe | Trendy, affordable clothing and accessories for young women. |
| Cos | Modern, functional, and considered design for women and men. |
| Cotton On | Casual and affordable Australian fashion. |
| Dolce & Gabbana | Italian luxury fashion and high-end accessories. |
| Epyaying | Trendy contemporary fashion and lifestyle apparel. |
| Express | Trendy workwear and casual apparel. |
| Fabletics | Stylish, high-performance activewear. |
| Ferrari | Premium apparel and accessories inspired by the iconic automotive brand. |
| Francesca's | Trendy clothing boutique offering dresses and accessories. |
| Garage | Casual and trendy clothing for young women. |
| Gucci | Luxury Italian fashion, handbags, and shoes. |
| H&M | Affordable fashion and basics for the whole family. |
| Hermès | French luxury fashion, leather goods, and iconic silk scarves. |
| Hollister | Southern California-inspired casual apparel. |
| Hugo Boss | Luxury menswear, tailored suits, and accessories. |
| Intimissimi | Italian lingerie, sleepwear, and intimates. |
| Khaadi | Pakistani fashion and lifestyle brand offering vibrant clothing. |
| Legacy | Urban fashion, footwear, and streetwear apparel. |
| Levi's | Classic denim jeans, jackets, and casual wear. |
| Lindbergh | Cool and casual menswear and stylish apparel. |
| Mango | Chic, Mediterranean-inspired contemporary fashion. |
| Null Society | Urban streetwear and contemporary fashion. |
| Old Navy | Affordable clothing and activewear for the whole family. |
| Pacsun | California lifestyle clothing and streetwear. |
| Pink | Loungewear and intimates for young women. |
| Pixel And Thread | Custom apparel, digital printing, and personalized clothing. |
| Portabella | Affordable men's suits and dress clothing. |
| Saint Laurent | French luxury fashion, leather goods, and accessories. |
| Soma | Luxurious lingerie, bras, and loungewear. |
| The Address | Modest fashion, elegant dresses, and Islamic clothing. |
| Torrid | Trendy plus-size fashion, dresses, and intimates. |
| Uniqlo | Quality basics and everyday casual wear. |
| Up Against The Wall | Urban streetwear, footwear, and lifestyle apparel. |
| Urban Planet | Trendy, affordable fashion and accessories. |
| Victoria's Secret | Famous retailer known for lingerie, sleepwear, and beauty. |
| Zara | Spanish fast-fashion and accessories. |
Children’s Fashion
From newborns to tweens, American Dream has family shopping covered with a solid selection of children’s clothing and gear.
| Store Name | Description |
|---|---|
| Abercrombie Kids | Casual clothing and accessories for children. |
| Babies"R"Us | Everything for babies, including clothing, gear, and nursery furniture. |
| Cotton On Kids | Casual and trendy clothing for children. |
| Kids Foot Locker | Athletic shoes and sportswear for children. |
Shoes, Sports & Fitness
Sneakerheads and sports fans are well catered to at American Dream. You’ll find Foot Locker, Champs Sports, JD Sports, and Laced Up for the latest drops, plus Alo Yoga, Lululemon, Columbia, and Eddie Bauer for outdoor and activewear. With no sales tax on footwear in NJ, this is the place to stock up.
| Store Name | Description |
|---|---|
| Adidas | Athletic shoes, sportswear, and activewear. |
| Aldo | Fashion shoes, boots, and handbags. |
| Alo Yoga | Premium yoga apparel and studio-to-street activewear. |
| Champs Sports | Athletic gear, sneakers, and sports apparel. |
| Clarks | Comfort casual shoes, sandals, and boots. |
| Columbia Sportswear | Outdoor apparel, outerwear, and activewear. |
| Dsw | Designer Shoe Warehouse offering brand-name footwear for the family. |
| Eddie Bauer | Outdoor gear, rugged apparel, and outerwear. |
| Foot Locker | Sneakers, athletic gear, and sportswear. |
| Jd Sports | Athletic footwear and fashionable streetwear. |
| Journeys | Trendy footwear catering to young adults. |
| Laced Up | Exclusive, limited edition sneakers and streetwear. |
| Lululemon | Yoga apparel and athletic activewear. |
| Skechers | Comfortable, stylish athletic and casual footwear. |
| Steve Madden | Trendy, fashion-forward shoes and accessories. |
| Ugg | Famous sheepskin boots and cozy apparel. |
| Vans | Skate-inspired footwear and apparel. |
| Zumiez | Skateboard gear, clothing, and footwear. |
Jewelry, Watches & Accessories
American Dream is home to one of the most impressive watch and jewelry collections of any mall in the Northeast. The TimeVallée multi-brand boutique brings together Rolex, Panerai, Piaget, IWC Schaffhausen, Baume-Mercier, Jaeger-LeCoultre, and Roger Dubuis in one place — a rare opportunity outside of New York City. Add to that Tiffany & Co., Swarovski, Pandora, Watches of Switzerland, and a full range of fine jewelry boutiques.
| Store Name | Description |
|---|---|
| Banter By Piercing Pagoda | Fine jewelry, chains, and ear piercing services. |
| Baume-Mercier At TimeVallée | Swiss luxury watches and timepieces. |
| BoxLunch | Pop culture gifts, apparel, and novelty items. |
| Claire's | Girls' jewelry, accessories, and ear piercing. |
| Coach | Luxury leather goods, handbags, and accessories. |
| Gentle Monster | Innovative and avant-garde luxury eyewear and sunglasses. |
| Hot Topic | Pop culture apparel, band tees, and gifts. |
| Iwc Schaffhausen At TimeVallée | Luxury Swiss aviation watches and timepieces. |
| Jaeger-LeCoultre At TimeVallée | Exquisite Swiss luxury watches and high-end timepieces. |
| Kalifano | Unique jewelry, crystals, and fossil home decor. |
| Kay Jewelers | Fine jewelry, engagement rings, and watches. |
| Lids | Officially licensed sports headwear. |
| Lovisa | Trendy, affordable fashion jewelry. |
| Luminae | Fine jewelry, lab-grown diamonds, and elegant accessories. |
| Oakley | High-performance sunglasses and athletic apparel. |
| Pandora | Customizable charm bracelets and fine jewelry. |
| Panerai At TimeVallée | Luxury Italian-designed Swiss sports watches. |
| Piaget At TimeVallée | Swiss luxury watches and high-end jewelry. |
| Roger Dubuis At TimeVallée | Avant-garde luxury Swiss watches. |
| Rolex At Watches Of Switzerland | Exclusive boutique for luxury Rolex watches. |
| Rowan | Safe, professional ear piercing and hypoallergenic jewelry. |
| Sammy K Jewelers | Fine jewelry, watches, and custom diamond pieces. |
| Spencer's | Novelty gifts, pop culture items, and humor apparel. |
| Sterling Connection | Sterling silver jewelry and accessories. |
| Sunglass Hut | Premium designer sunglasses and eyewear. |
| Swarovski | Premium crystal jewelry and accessories. |
| Tiffany & Co. | Iconic luxury jewelry and diamonds. |
| TimeVallée | Multi-brand luxury watch boutique. |
| Watches Of Switzerland | Premier luxury watch retailer. |
| Zales | Fine jewelry and diamonds at outlet prices. |
Beauty, Tech, Toys & Specialty
This is where American Dream really stands out. The specialty lineup goes far beyond a typical mall: Apple and Best Buy for tech, Sephora, MAC, Lush, and Ulta Beauty for cosmetics, plus a wave of unique concepts including H Mart (Asian supermarket), Bandai Namco arcade, Pop Mart blind box collectibles, Toys”R”Us, Kpop Nara, and much more.
| Store Name | Description |
|---|---|
| Amouage | International luxury fragrance house known for exquisite perfumes. |
| Apple | Apple products, electronics, and tech support. |
| Arabian Oud | Luxury oriental fragrance retailer offering incense and perfumes. |
| Bandai Namco | Arcade games, collectibles, and entertainment from the famous gaming company. |
| Hackensack Meridian Urgent Care | Walk-in medical clinic and urgent care services. |
| Bath & Body Works | Soaps, lotions, and home fragrances. |
| Best Buy | Top brand electronics, computers, appliances, and tech accessories. |
| Build-A-Bear | Customizable stuffed animals and accessories. |
| Build-A-Bear Hello Kitty And Friends | Exclusive Sanrio-themed customizable plush toys and accessories. |
| Candle Time | A variety of scented candles and home fragrance products. |
| Card Vault By Tom Brady | Premium sports cards, memorabilia, and collectibles. |
| City Pink Nailshop | Manicures, pedicures, and professional nail care services. |
| Dream Nail & Spa | Relaxing nail care, manicures, and spa services. |
| Ebisu Life Store | Japanese lifestyle products, gifts, and home goods. |
| Go Green Cbd | Premium CBD products for wellness and health. |
| H Mart | Asian supermarket offering groceries, snacks, and fresh produce. |
| Ibrow Design | Eyebrow threading, shaping, and beauty services. |
| It'Sugar | Oversized candies, novelty sweets, and gifts. |
| Jonathan Adler | Modern home decor, furniture, and unique accessories. |
| Kiokii And... | Asian beauty, cosmetics, and skincare products. |
| Kpop Nara | K-pop merchandise, albums, and fan collectibles. |
| L'Occitane | French skincare, bath, and body products. |
| Vitality Suites | Wellness center offering relaxation and recovery services. |
| Lovesac At Best Buy | Modular furniture systems and premium bean bag chairs. |
| Lush | Fresh, handmade bath bombs, soaps, and cosmetics. |
| Mac | Professional makeup and cosmetic products. |
| Miniso | Affordable lifestyle products, home goods, and toys. |
| Mobile Care | Mobile device, tablet, and electronics repair services. |
| Nanoblock | Micro-sized building block toys and sets. |
| Nickelodeon Gift Shop | Toys, apparel, and souvenirs featuring Nickelodeon characters. |
| Olm Collectibles | Trading cards, figures, and pop culture collectibles. |
| Parfum Europa | Wide selection of designer fragrances. |
| Piq | Quirky gifts, designer toys, and fun lifestyle accessories. |
| Pop Mart | Collectable blind box toys and pop culture figures. |
| Rolife | DIY miniature house kits and wooden puzzles. |
| Sephora | Leading beauty retailer for makeup and skincare. |
| Sesame Street Store | Toys, apparel, and souvenirs featuring Sesame Street characters. |
| Shiatsu Renu | Massage therapy and relaxation services. |
| Spear Physical Therapy | Professional physical therapy and rehabilitation services. |
| Tesla Supercharger Station | Fast charging station for Tesla electric vehicles. |
| The Fix | Electronics, mobile phone, and tablet repairs. |
| The Groovy Shop | Retro-inspired apparel, gifts, and fun novelty items. |
| The Truth Graphics | Custom apparel, printing, and graphic design services. |
| Toys"R"Us | Massive toy store featuring games, action figures, and dolls. |
| Ulta Beauty | Cosmetics, fragrance, skin, and hair care products. |
| Us Arabian Perfume | Exotic Arabian fragrances and perfumes. |
| V-12 Trackside International | Diecast cars, racing memorabilia, and collectibles. |
| Verizon | Mobile phones, accessories, and wireless plans. |
| Walgreens | Pharmacy and convenience store offering health and wellness products. |
| West Coast Wellness | CBD and premium wellness products. |
| Yoyoso | Fast fashion leisure brand offering home goods and lifestyle items. |
| Zagg | Mobile device screen protectors and accessories. |
Department Stores & Anchors
American Dream is anchored by Saks Fifth Avenue on the luxury end and Primark for affordable fast-fashion — two very different but equally popular destinations that bookend the retail spectrum.
| Store Name | Description |
|---|---|
| Primark | Highly affordable fast-fashion and homeware. |
| Saks Fifth Avenue | Luxury department store featuring high-end designer fashion. |
Dining
American Dream has a wide dining scene beyond what’s listed in the shopping directory below. For the full restaurant and food hall overview, visit the American Dream main page. Shopping directory highlight:
| Store Name | Description |
|---|---|
| Dubai Chocolates Co. | Premium chocolates and gourmet sweet treats. |
| Around the Clock | All-day dining café serving breakfast, lunch, and dinner. |
| BBQ Chicken | Korean-style fried chicken and BBQ dishes. |
| Bang Cookies | Gourmet oversized cookies and sweet treats. |
| Beef Jerky Experience | Specialty store offering a wide variety of flavored beef jerky. |
| Best Pizza | New York-style pizza by the slice and whole pies. |
| Bravo Kosher Pizza | Kosher-certified pizza and Italian-inspired dishes. |
| Burger Shack | Casual burgers, fries, and shakes. |
| Café at Saks | Upscale café inside Saks Fifth Avenue serving light bites and drinks. |
| Candy Land Shake Bar | Indulgent milkshakes and candy-themed desserts. |
| Carpaccio | Italian restaurant known for fresh carpaccio and Mediterranean cuisine. |
| Cinnabon | Famous freshly baked cinnamon rolls and sweet pastries. |
| Charley's Philly Steaks | Authentic Philly cheesesteaks, fries, and lemonades. |
| Chickies | Casual chicken sandwiches and comfort food. |
| Cortaditos | Cuban-style espresso bar and café. |
| Daily Seoul | Korean street food and comfort dishes. |
| Dduk Dabang | Korean tteokbokki (rice cakes) and traditional snacks. |
| Deep Fried Love | Indulgent deep-fried desserts and fair-style treats. |
| Don Don Curry | Japanese-style curry rice and comfort meals. |
| Dream 360 | Immersive dining experience with global cuisine. |
| Dream Bar | Cocktail bar and lounge at American Dream. |
| Dunkin' Donuts | Coffee, donuts, and breakfast sandwiches. |
| Eatalia Joy | Italian food hall concept with pasta, pizza, and gelato. |
| Firehouse Subs | Hearty submarine sandwiches with a first responder theme. |
| Fish Grill | Grilled fish dishes and seafood platters. |
| Five Guys | Hand-crafted burgers and fresh-cut fries. |
| Gameroom Eats | Casual dining inside an arcade gaming environment. |
| Geoffrey's Café at Toys\R\"Us" | Family café inside Toys\R\"Us named after the brand's mascot giraffe." |
| German Döner Kebab | Authentic German-style döner kebabs with fresh ingredients. |
| Giacomo's | Italian restaurant serving pasta, seafood, and classic dishes. |
| Global Newsstand | Grab-and-go café with snacks, coffee, and beverages. |
| Gold Miss | Korean dessert café offering bingsu and sweet treats. |
| Gong Cha | Taiwanese bubble tea with customizable flavors and toppings. |
| Grisini Coffee St. Moritz | European-style coffee bar and café. |
| Häagen-Dazs | Premium ice cream, gelato, and frozen desserts. |
| Hey Tea | Chinese-origin premium tea brand known for cheese tea and fruit teas. |
| House of Que | American BBQ with smoked meats and classic sides. |
| Ichi Japan | Japanese cuisine featuring ramen, sushi, and rice bowls. |
| illycaffè | Italian espresso bar serving premium illy coffee and pastries. |
| Isola Bella | Italian restaurant with a focus on fresh ingredients and classic recipes. |
| It's Waao | Asian fusion dishes and creative comfort food. |
| Jarana | Peruvian restaurant with ceviche, grilled meats, and cocktails. |
| Jeong's Noodle | Korean noodle dishes and comfort soups. |
| Jollibee | Filipino fast-food chain famous for Chickenjoy fried chicken and spaghetti. |
| Kelly's Cajun Grill | Cajun-spiced chicken and Southern comfort food. |
| King Kong Express | Asian express food court concept with rice and noodle dishes. |
| Kung Fu Tea | Authentic Taiwanese bubble tea and milk teas. |
| Lady M | Luxury patisserie known for its signature mille crêpes cakes. |
| Läderach | Swiss premium chocolate and confectionery. |
| Latin Grill | Latin American grilled meats, rice dishes, and flavors. |
| Let Them Talk | Trendy café and dessert bar. |
| Little Dumpling | Handmade dumplings and Asian comfort food. |
| Little Sheep Hot Pot | Chinese hot pot restaurant with rich broths and fresh ingredients. |
| Lucciano's | Artisan gelato and Italian-inspired desserts. |
| Marcus Live | Upscale restaurant by celebrity chef Marcus Samuelsson. |
| Miznon | Israeli street food with fresh pitas and roasted vegetables. |
| Mozzarella Bar | Fresh mozzarella dishes, caprese, and Italian antipasti. |
| Mr. Mian Noodle House | Chinese hand-pulled noodles and savory soups. |
| MrBeast Burger | Virtual restaurant brand by MrBeast serving smash burgers. |
| Mrs. Fields | Fresh-baked cookies, brownies, and sweet gifts. |
| Nan Xiang Xiao Long Bao | Authentic Shanghai-style soup dumplings and dim sum. |
| Poki Poké | Hawaiian-inspired poke bowls with fresh fish and toppings. |
| Popeyes Louisiana Kitchen | Louisiana-style fried chicken sandwiches and sides. |
| Pora Foods | Korean-inspired healthy bowls and comfort food. |
| Real Fruit Bubble Tea | Fresh fruit bubble teas and smoothies. |
| Red Mango | Frozen yogurt, smoothies, and healthy snacks. |
| Rosetta Bakery | Italian bakery with pastries, bread, and specialty coffee. |
| Sang Tofu KBBQ | Korean BBQ and tofu dishes in a casual setting. |
| Sekai Hibachi | Japanese hibachi grill with teppanyaki-style cooking. |
| Smash + Grab | Smash burgers and grab-and-go comfort food. |
| Starbucks | World-famous coffee, teas, and café beverages. |
| Sushi Express | Quick-service sushi and Japanese rolls. |
| Sweet Crunch Tanghulu | Chinese candied fruit skewers and traditional street snacks. |
| Szechuan Opera | Authentic Szechuan Chinese cuisine with bold, spicy flavors. |
| Taco Bell | Mexican-inspired fast food tacos, burritos, and bowls. |
| Tous les Jours | Korean-French bakery chain with pastries, cakes, and bread. |
| Ugly Donuts & Corn Dogs | Creative donuts and Korean-style corn dogs. |
| Van Leeuwen Ice Cream | Artisan ice cream with classic and vegan options. |
| Vanessa's Dumpling House | New York-style handmade dumplings and sesame noodles. |
| Vinoteca | Wine bar and tapas restaurant. |
| Wendy's | Fast food burgers, chicken, and Frosty desserts. |
| Wetzel's Pretzels | Fresh-baked soft pretzels and lemonade. |
| Wetzel's Pretzels Kosher | Kosher-certified fresh-baked soft pretzels. |
| Wok Bar | Asian stir-fry dishes and noodle bowls. |
| Yard House | American gastropub with an extensive beer list and global menu. |
More NJ Mall Guides
Looking for more shopping in New Jersey? Check out our full directories for Garden State Plaza stores, The Mall at Short Hills stores, Willowbrook Mall stores, and the best outlet malls in New Jersey.